About Us
Strong Roots Consulting is a full-service consulting firm offering evaluation, strategic planning and to non-profit organizations, charities, cooperatives, social enterprises, and government agencies.
Unlike a typical consulting firm, our aim is to truly partner with our clients, such that we become seamless with your internal team and are aligned to common goals: setting you up for success. We also guide you to make future-proofed decisions, such that you’re achieving lasting innovation without falling prey to short-term trends.
Our Approach
Purposeful collaboration
At Strong Roots it is a core practice to be inclusive of many and varied perspectives. These perspectives include not only those that are delivering and receiving an intervention, but also those who will be impacted more widely by your programs / interventions. It means that we work with you and your stakeholders in a spirit of trust and mutual respect, recognizing that unique perspectives and experiences will only enrich the process and the product.
Evidence Focused
We believe that data is necessary to any work we do: however, that data has to be appropriate and useful. We are skilled in working with stories and numbers in data collection tool development, data collection methods, analysis and interpretation of that data.
Grounded in Your Context
We believe strongly in learning from you about your own areas of expertise and your own contexts so we can best support you. You are the expert in your work!
Our Team
Brian Hoessler
Brian is the Founder and CEO of Strong Roots Consulting, where he also serves as Co-Director of Evaluation Services together with Dr. Giselle Patrick. Brian completed his Master of Arts degree at Wilfrid Laurier University in the applied field of Community Psychology, with coursework and practical experience in areas including qualitative, quantitative and mixed-methods research, community-based participatory research, and program evaluation. He brings over fifteen years of experience applying these skills with organizations and initiatives ranging from grassroots associations to multi-stakeholder initiatives.
Dr. Giselle Patrick
Giselle is the Co-Director of Evaluation Services at Strong Roots Consulting. She has an educational background in Applied Social Psychology with a focus on crime, coupled with over 13 years of International and Canadian Program Evaluation experience. Giselle has extensive skills in program logic model development, program theory, data collection and analysis to inform program development. Giselle has worked as both a consulting program evaluator as well as an internal evaluator to organizations. She believes that program evaluation has an important role in changing the world and to that end, she uses her extensive experience and skills in strategic thinking and development, critical and transformative thinking to support an antiracist, anti-oppressive evaluation practice.